Strong Export Market for Tuscan Wines

A billion dollars of Tuscan wine was exported in 2016, the best result ever according to the statistics provided by 16 regional consortiums:  Bianco di Pitigliano and Sovana, Brunello of Montalcino, Carmignano, Chianti, Chianti Classico, Colline Lucchesi, Cortona, Elba, Maremma, Montecucco, Morellino di Scansano, Nobile of Montepulciano, Orcia, Val d’Arno di Sopra, Val di Cornia, Vernaccia of San Gimignano.

Exports have doubled in the past 10 years.

The top four are reds:  Brunello of Montalcino (30%), followed by Chianti (21%, Chianti Classico 16%), Nobile of Montepulciano (10%), with the fifth being a white, Vernaccia of San Gimignano (5%).

The most popular export markets are the United States (139 million dollars worth were sold), Germany (62 million, Canada (34 million), Great Britain (25 million) and Switzerland (21 million).

This despite the competition posed by the price competition of unbottled wines. To read more in Italian, visit Florence’s La Repubblica news site.